The WIDIA story, well-known in Europe, is a new one for many North American manufacturers. Established in Germany in 1929, WIDIA possesses a rich heritage as one of the first innovators in developing tungsten carbide for use as a cutting-tool material. WIDIA also claims the world's first patent for coating indexable inserts and developing the world's first coated grades. The WIDIA name comes from the German phrase 'hart wie diamant,' or 'hard as a diamond' and is as synonymous in Europe with carbide cutting tools as Ferrari is to high-performance automobiles.
Strong brands with niche applications will become significantly stronger and have global impact being tied to the WIDIA brand in the WIDIA Products Group. For example, Greenfield Tap & Die was founded in the late 1800s and has grown to be one of the world's most comprehensive line of premium-quality taps. Leveraged with the recognition and resources of WIDIA and known as WIDIA-GTD™, these taps will continue to grow and find new users worldwide. The same can be said for WIDIA-Clapp/DiCo™, the first choice in PCD/CBN custom metalcutting solutions, or WIDIA-Rübig™, for unsurpassed solid-carbide drilling and reaming. WIDIA manufactures cutting tools for solid end milling, holemaking, indexable milling, tapping, and turning applications, and tooling systems.